The Skincarma Pod | Ep. 41: Beauty by Design: How Annie Graham & Diego Lapetina Are Rewriting Indie Beauty’s Playbook at Atomic Pom Labs
The Skincarma Pod | Ep. 41: Beauty by Design: How Annie Graham & Diego Lapetina Are Rewriting Indie Beauty’s Playbook at Atomic Pom LabsDescription
In this episode of the Skincarma Pod, Carmine welcomes Annie Graham and Diego Lapetina from Atomic Pom Labs about the evolving landscape of indie beauty branding. They discuss the importance of blending scientific rigor with creative branding, the challenges faced by indie brands in a dynamic and oversaturated beauty marketplace, and the significance of a cohesive product development process. The conversation also touches on market trends, the role of influencers, and the necessity for indie brands to carve out their niche in a competitive industry. With insights on formulation, design, and marketing strategies, this episode, in particular, serves as a valuable resource for aspiring beauty entrepreneurs.
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Follow Annie and Diego at the Atomic Pom Labs Instagram page here. Learn more about the trailblazing work they’re doing at Atomic Pom Labs at atomicpomlabs.ca.
Follow Skincarma on Instagram and on TikTok. Catch product reviews of Carmine’s top picks of the best skincare on the Skincarma blog. And explore Carmine’s extensive work in beauty on his website here.
Product links:
Create the next breakthrough product with Atomic Pom Labs.
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Product reviews on the Skincarma blog:
Explore the Best Sunscreens for Face here.
Explore the Best Retinol Face Creams and Serums here.
Explore the Best Vitamin C Serums here.
Explore the Best Niacinamide Serums here.
Explore the Best Acne Treatments here.
Explore the Best Anti-Aging Creams and Serums here.
Explore the Best Face Creams for Dry Skin here.
Explore the Best Face Creams for Oily Skin here.
The Skincarma® Blog is written and curated by skinfluencer, skincare junkie and Brooklyn writer Carmine Montalto. With 25 years of expertise in beauty across every category, Carmine has helped build multiple consumer brands from the ground up. He’s named 100s of skincare, haircare & makeup products – some of which are probably in your bathroom cabinet right now! And, he’s tested 1,000s of products, the best of which can be found reviewed on his blog at skincarma.com.
The Skincarma® Pod is where indie beauty meets fearless curiosity. Hosted by Carmine, his podcast pulls back the curtain on the beauty industry with sharp insights, candid interviews, and a healthy dose of irreverence. From deep dives into ingredient science to raw conversations with dermatologists, brand founders, and industry insiders, each episode is a no-BS exploration of what really matters in skincare: how to attain and maintain healthy skin. If you're obsessed with products, passionate about transparency, and love calling out hype, this is the place to learn, question, and glow smarter.
With the right skincare routine including sunscreen...You CAN change your skin’s destiny!™
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